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Current Reinvention Thoughts

  • The Best Cold-Call Opening Line

    Tuesday, 28 October 2014
                                                “Could you help me, please?”
    My friend and mentor, Joe Bonura taught me that line. It is the most effective opening to a conversation when making cold calls I have ever run across. 
    Why?
    1.  Everyone wants to help someone.  We don’t like doing a “favor,” but we love to help others, even if they are total strangers.
    2.  It makes the person on the other end think (and say) “Yes.”  Think about the last cold-call you got.  You were probably thinking “No” from the moment they mispronounced your name or started a sales pitch without engaging you at all.  Asking for help elicits...


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